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7 Common Myths About Ecommerce Marketing

7 Common Myths About Ecommerce Marketing

Submitted by • August 29, 2016

In contrast to brick and mortar stores ecommerce marketing presents an exclusive set of challenges. Although there are more consumers shopping online, there are even cases where they would prefer to walk into a store and actually see the item personally. This is a major obstacle for ecommerce marketers to jump; they must produce a welcoming, personal experience that will trump any need to make a purchase decision in a retail store.

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