MBA degree stands for Master of Business Administration. MBA is a highly valued degree worldwide. It offers a wide range of scope to make careers, develop business skills, and leadership qualities. MBA in Marketing takes 2 years, it’s a program that focuses on topics such as Digital Marketing, Social Media Marketing, Email Marketing, Market Research, Advertising, Branding, and International Markets.
These days marketing digitally is becoming so very important. People are getting used to online shopping. Creating an awareness online through websites, social media platforms regarding the services, products or brand is becoming important. Whereas digital marketing is becoming a must for every organization because the reasons are shared below:
· Buyers look for comfort, convenience, and exposure to variety.
· For buyers searching and selecting a product of their choice on the internet, platforms are easier than in the stores.
· Buying behavior is changing and buyers today are more dependent on virtual marketplaces.