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A Beginner’s Guide To STP Marketing

A Beginner’s Guide To STP Marketing

Submitted by • May 29, 2020

STP marketing helps brands craft their messages and develop and deliver tailored messages that their segmented target audiences find relevant and engaging. It is one of the most commonly used marketing methods and is also efficient. The process of dividing a market into subsets of customers, based on shared characteristics is known as segmentation. To simplify, segmenting a market in essence, is the division of prospects into different groups based on standard features. Segmentation facilitates easier targeting with custom advertisement campaigns. While this approach may take longer, it is more effective.

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