Author: infovision12

Winning the social media marketing game is by no means an easy feat. It takes time, research, trial and error and patience to get the desired results. Social media analytics... Read More

CPG companies face increasing trade spend owing to pressure from retailers and competitors. With 20% to 30% revenues being spent on trade promotions, it is necessary to evaluate if the... Read More

Revenue assurance solutions for the telecom industry ensure that billing and contracts accurately reflect the commercial agreement between the customer and the service provider. Improving data processes and data quality... Read More

Martech implies a robust coalition between marketing and technology. If a company is looking to rapidly grow, then MarTech is soon becoming a non-negotiable essential element to drive success. This... Read More

"Precision medicine involves physicians running diagnostic tests to decide the particular medicine that will work best for a patient with a specific concern. Molecular and genetic mechanisms that cause disease... Read More

The impact of virtual reality on the entertainment and gaming industry is massive and can hardly be ignored. However, we must also acknowledge how it has contributed to the healthcare... Read More

With the consistent evolution of digital marketing strategies, many marketers are doubting the efficacy of using emails in B2B lead generation. But those who have experienced the power of email... Read More

The lead generation process has undergone a substantial change with automation. Gone are the days when the B2B marketing practices solely revolved around attending physical or online events or trade... Read More

Artificial Intelligence helps real estate businesses to automate their lead management processes and software to capture more leads and prospects through various marketing channels. Thus, AI comprehensively allows firms to... Read More

Cloud computing is one such powerful technology that has soon become a part of the retail ecosystem. It helps retail businesses assess the business goals to improve the business... Read More