Best Email Marketing Tools In 2021 – Pros and Cons

One of the main challenges of an SME is to be able to do a lot with little, so choosing the right email marketing tool can bring a big impact to your marketing strategy. Email marketing is one of the most cost-effective marketing tools since it provides companies with complete control over their campaigns and enables direct contact with customers without costly costs.

Even so, it is not always easy to choose the best email marketing tool, since it depends a lot on the budget of each company and the type of campaign you want to create: newsletters, content, dedicated emails or sponsored emails, for example.

To make the selection process simpler (and ensure that you choose the tool that best meets your company’s needs), we have created a list of the most commonly used email marketing platforms and their key advantages and disadvantages.

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