Open any website right now, you’ll see a pop-up on your screen initiating a conversation with you. We find ourselves stuck amongst many chatbot conversations, with or without knowledge, for different reasons and on various channels.
Hence, most business owners have already recognised contemporary chatbot obsession and incorporated them into their business. People are fond of communication and instant messaging. Therefore, you see most of the industries today trying their luck by incorporating AI and building chatbots.
The statistics on the top 10 apps in the world prove it – all our favourite apps are social to some extent and almost two-thirds of them are instant messengers. So the popularity of chatbots is rising!
The numbers speak volumes:
275 million users, in the U.S. alone, are the users of the Kik platform – one of the chatbots platforms operating these days, claiming over 20,000 bots on its platform. Amazon's Alexa passed 15,000 skills, up from 10,000 in February a 50% increase in less than six months. There are currently more than 300,000 active Facebook Messenger Chatbots, Twitter may have 48 million bot accounts.
So on the consumer side, over 59% of the Millenials and 60% of Gen Xers in the U.S have interacted with chatbots. According to a Facebook survey, about 53% of customers say they’re more likely to shop with a business that they can reach out to via chat.
Take a look at Sephora, their Messenger Bot increased the average user spend to $50 or more, while Tommy Hilfiger’s use of a Facebook chatbot resulted in about 87% rate of returning customers!
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