Corporate Giants vs. Boutique Specialists: Navigating the Brand Consulting Landscape

The brand consulting industry offers dramatically different approaches – from multinational firms with integrated services to niche boutiques with hyper-specialized expertise. This comparison breaks down the advantages of each model, helping you identify the right partner for your brand challenges. We examine how large consultancies leverage global research capabilities and cross-functional teams versus how boutique firms deliver highly customized, hands-on solutions. The guide includes key selection criteria, typical engagement models, and red flags to watch for when evaluating brand strategy partners across the spectrum.