Digital Marketing for E-commerce Success
Digital marketing’s roots can be traced back to the 1990s, coinciding with the rise of the internet. Early digital marketing was primarily focused on email and rudimentary websites. As technology evolved, so did the strategies. The 2000s saw the advent of search engines like Google, which introduced search engine optimization (SEO) and paid advertising. Social media platforms, such as Facebook, Twitter, and LinkedIn, further revolutionized marketing by enabling two-way communication between brands and consumers.