Digital Marketing Trends to Watch
Digital marketing and internet marketing are slightly different, although there is overlap between the two. Digital marketing refers to a set of activities and tactics that use a variety of digital media channels.
Internet marketing is a subset of digital marketing; it requires the internet to connect to leads. All forms of internet marketing are digital marketing, but not all forms of digital marketing are internet marketing. For example, TV ads, digital billboards, radio ads, and text messages (SMS) fall under digital marketing but not internet marketing.