Durable and Fire-Resistant Woven Wool Drives U.S. Home Textile Sales

The U.S. wool market is projected to grow from US$ 419.4 million in 2025 to US$ 555.6 million by 2032, reflecting a 4.1% CAGR. This growth is driven by rising demand for high-quality winter clothing, particularly Merino wool, known for its lightweight, soft, and moisture-wicking properties. Leading brands like Patagonia and Smartwool have seen significant sales growth in wool-based products. The market is also benefiting from increased interest in sustainable fibers and government support for agriculture and sheep farming. Key trends include the development of smart textiles, wool recycling, and a rise in traceable, ethically sourced wool products. Merino wool is expected to dominate the market, with woven wool gaining traction in home furnishings and luxury garments.