Exploring the Philosophy and Design Aesthetic Behind Comme des Garçons

Comme des Garçons is a Japanese fashion label founded in 1969 by Rei Kawakubo. Known for its avant-garde designs and innovative approach to fashion, Comme des Garçons has established itself as a powerhouse in the fashion industry. The brand's name, which means "like boys" in French, reflects its androgynous style and break from traditional gender norms in fashion. This essay explores the unique aspects of Comme des Garçons, focusing on its hoodie shirts, collaborations with Converse, and its presence in e-commerce stores.