Facebook’s 2019 Ad Policy Changes: Combating Discrimination

In 2019, Facebook introduced significant ad policy changes aimed at combating discrimination, particularly in housing, employment, and credit ads. As the **Best Digital Marketing Agency in Hyderabad**, MYOKA MEDIA recognizes the importance of adapting to these ethical standards. These changes focused on limiting targeting options and increasing transparency, impacting how advertisers engage with audiences.

**Key Changes:**

1. **Targeting Restrictions**: Ads related to housing, employment, and credit can no longer target by age, gender, or zip code, ensuring broader accessibility.
2. **Transparency Tool**: A new tool allows US users to view all active housing ads, promoting accountability.
3. **Removed Categories**: Facebook eliminated thousands of categories linked to protected classes, preventing indirect discrimination.
4. **Civil Rights Effort**: These updates resulted from settlements with organizations like the ACLU, ensuring compliance with civil rights laws.

The changes required advertisers to adapt, shifting from narrow targeting to more inclusive strategies. Ethical advertisers saw minimal disruption, while others had to rethink their campaigns. **MYOKA MEDIA**, a leading **digital marketing agency in Hyderabad**, helps businesses navigate these shifts, ensuring compliance while maintaining effective campaigns.

In 2022, a DOJ settlement further refined Meta’s ad algorithms to reduce bias, marking another step towards fairer advertising practices.

As digital marketing evolves, partnering with a **top branding agency** ensures your campaigns stay compliant and impactful. **MYOKA MEDIA** is here to help your business thrive in this new landscape.

**Ready to adapt your strategy? Contact MYOKA MEDIA today** at [info@myokamedia.com](mailto:info@myokamedia.com) or +918008965252. Let’s work together to drive success.