The travel industry, like many others, has experienced significant transformations in recent years. Amidst global disruptions and evolving consumer behaviors, travel exhibitions have navigated a unique transition from physical to virtual formats and are now increasingly finding a balance between the two. A prime example of this dynamic shift is the India International Travel Mart (IITM), which has been at the forefront of showcasing the resilience and adaptability of travel exhibitions.

The world of travel exhibitions has undergone a significant transformation over the past few years, evolving from traditional in-person gatherings to innovative virtual events and now, a hybrid blend of both. This transition, accelerated by the global pandemic, has reshaped how the travel industry connects, collaborates, and communicates.