How Ad Operations Specialists Manage PMP Deals
Private Marketplace (PMP) deals offer premium inventory with better targeting. Ad Operations Specialists handle PMP setup by coordinating with publishers, activating deals in DSPs, and troubleshooting access issues. They monitor deal performance, negotiate floor prices, and test deal IDs. Specialists ensure that the inventory delivers as promised—brand-safe, viewable, and relevant. PMP deals require hands-on management to avoid delivery problems or waste. Ad Operations Specialists are crucial to running successful private deals that strike a balance between premium quality and performance.