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How Do Amazon, An E-commerce Giant, Use Big Data? – Analysis

How Do Amazon, An E-commerce Giant, Use Big Data? – Analysis

Submitted by • May 26, 2020 www.builderfly.com

Our shopping habits are changing, and we are more accustomed to searching for products online, even more on mobile devices. It’s a general practice; before purchasing any product, we often check the price of that product on ecommerce marketplaces. There are a handful of brands on whom you trust for national as well as international buys, and Amazon is one of them. Well, that’s the magic wand that Amazon uses to captivate customers and gain their attention. The name of that magic wand is BIG DATA!

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