Search engine marketing (SEM) is a strategy that aims to increase a website’s visibility in search engines. It can be done through various strategies, such as rewriting the website’s content and its architecture. However, SEM usually relates to paid search or PPC. Search engine marketing is a process where advertisers pay for the clicks that they get from their website. It is usually conducted through a pay-per-click (PPC) model. A well-designed and executed SEM strategy can help boost your website’s search engine visibility. It can also attract high-quality traffic.