https://seovillas.medium.com/white-hat-link-building-for-lawyers-strategies-for-sustainable-success-

Link building, simply put, is the process of acquiring hyperlinks from other websites pointing to your site. Search engines, like Google, consider these links as endorsements of your website’s quality and relevance. The more high-quality links you have, the higher your website is likely to rank in search engine results pages (SERPs), ultimately increasing visibility and driving more traffic to your law firm’s website.