International Trademark Registration

India’s mobile phone manufacturer, Micromax recently received the 1.25 millionth international trademark registration for its trademark – ‘MICROMAX’, giving it protection in over 110 countries. The international trademark registration for Micromax was filed under the Madrid Protocol, under which a mark can be protected in many jurisdictions by filing an application for international registration. In this article, we look at the Madrid Protocol in depth and also the process for international trademark registration.