Link Building in Digital Marketing

Link building is a crucial aspect of search engine optimization (SEO) strategy aimed at increasing the quantity and quality of inbound links to a webpage or website. In simpler terms, it involves getting other websites to link back to your site. This process is important because search engines like Google use links as a signal of a website's credibility and authority. The more high-quality backlinks a website has, the higher it is likely to rank in search engine results pages (SERPs).