SEO i.e. the technique to drive organic traffic for your website is valuable for any online business. But this does have a cost associated with it. If you are planning to outsource SEO work or do it in-house on your own, it will need a lot of money, time, or a combination of both. After that, you can expect high-converting traffic on your website. Before we move on to decide whether to outsource SEO or do it in-house, let us first understand the concept of each term and look at its pros and cons.