Skip to Content

PAYWORLD BAZAAR FOR RURAL INDIA

PAYWORLD BAZAAR FOR RURAL INDIA

Submitted by • April 29, 2020 www.payworldindia.com

Rural consumers currently represent a large percentage of consuming class and are the prime target market for consumer goods and essential services such as education, healthcare and employment. Despite such an open market, around 68% of the rural economy still lies untapped. Given the immense scope of application of Information and Communication Technology tools for bettering service delivery processes, and opening up new vistas for village-level entrepreneurship and generation of local wealth, the key issue in this context is how to build human capacities. The trust a kirana merchant enjoys in the neighbourhood and the preference of Indian consumers to come in direct contact with sellers is opening the doors of next big wave in e-commerce - assisted e-commerce.

Voted by:
Voted by Payworld

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>