Promoting Ecotourism and Sustainable Travel at India’s Premier Travel Exhibition: A Focus on IITM
Ecotourism and sustainable travel have become more than just buzzwords in the travel industry — they are now essential components of the global tourism landscape. As travelers increasingly seek experiences that are not only enriching but also environmentally and culturally responsible, travel exhibitions play a pivotal role in shaping these trends. In India, the India International Travel Mart Ahmedabad (IITM) has emerged as a leading platform for promoting ecotourism and sustainable travel practices.