Travel exhibitions play a crucial role in shaping the future of tourism by offering a platform for destinations, tour operators, and industry professionals to showcase their offerings. In India, the India International Travel Mart (IITM) stands out as a premier event that attracts both domestic and international audiences. With its growing influence, IITM has a unique opportunity to promote responsible travel practices and inspire sustainable tourism.
Travel exhibitions play a crucial role in shaping the future of tourism by offering a platform for destinations, tour operators, and industry professionals to showcase their offerings. In India, the India International Travel Mart (IITM) stands out as a premier event that attracts both domestic and international audiences. With its growing influence, IITM has a unique opportunity to promote responsible travel practices and inspire sustainable tourism. This article explores how travel exhibitions, particularly IITM, can champion responsible travel and contribute to a more sustainable future for the tourism industry.