Rising Heat and Income Levels Drive India Air Conditioner Market

India's air conditioner market is witnessing rapid expansion as increasing temperatures and rising urban affluence boost cooling demands. The middle class is embracing split and inverter ACs over traditional units. Energy-efficiency standards, such as the BEE star rating, influence purchasing decisions. Affordable housing developments and smart city projects are significantly increasing market opportunities. Major cities and emerging Tier II/III cities alike show strong demand. Growing awareness of indoor air quality and the launch of air-purifier-embedded AC models are new growth trends.