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The Descent of Luxury Shopping

The Descent of Luxury Shopping

Submitted by • July 20, 2020 apeloconsulting.com

Luxury brands have meticulously spent decades turning style, ambition and high quality products into a multinational behemoth worth $380 billion. However, within a very short span of a few months, the coronavirus pandemic has changed the entire landscape.Brands are dealing with a paradigm shift in what “luxury” means, as consumers have become more environmentally and socially conscious alongside digital platforms becoming sources of inspiration and sales.

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