Urban Tourism Market is driven by the growing Popularity of Local Experiences

The urban tourism market comprises tourist activities and experiences within cities, towns and other urban areas. It involves visits to historical and cultural sites, attractions, events, festivals and other activities that enable visitors to engage with the urban lifestyle and culture. Some of the major products in the urban tourism market include local sightseeing tours, live performances, food tours, cycling and walking tours, and niche activity experiences like street art tours, photography walks and culinary classes.