Viral Marketing Strategies for 2025

Digital marketing refers to any form of marketing that exists online. It uses digital channels such as search engines, social media, email, websites, and mobile apps to connect businesses with their audience. The goal is simple: to reach the right people at the right time with the right message.
Unlike traditional marketing, which often casts a wide net, digital marketing is highly targeted. Brands can now tailor their ads and messages to specific audiences based on factors like age, location, interests, and browsing behavior.