Do you remember the last time you done email list validation and cleaning?
If your answer is never before, then you’re most likely throwing away effort, time and money on marketing to individuals who aren’t even curious about your service.
Email lists recede by 20 to 30% each year. As much as one-third of your customers will never open your emails, much lesser click on your call to action. So, what’s the point in speaking with them?
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