Current Analysis of Digital Marketing for E-commerce Platforms
In 2023-2024, digital marketing for e-commerce platforms continues to evolve in response to shifting consumer behaviors, technological advancements, and market trends. 1. Social Commerce Continues to Grow
Social commerce has become increasingly prominent, with platforms like Facebook, Instagram, and TikTok becoming key drivers of e-commerce sales. According to eMarketer, global social commerce sales are projected to reach $2.6 trillion by the end of 2024, demonstrating the continued growth and importance of social media in the e-commerce landscape.